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Adidas

Impossible is nothing

Sr. Specialist DTC Marketing (Reemplazo licencia m

Descripción del Puesto

Purpose & Overall Relevance For The Organization

This role is responsible for maximizing the profitability of “Direct To Consumer/Trade” by developing and executing commercial marketing strategies, which impact positively Traffic, Conversion and Profit Margin across all store formats through flawless executed consumer-relevant CRM, Marketing Campaigns, Promotions, Activations and Instore Communication.

Key Responsibilities

  • Execute the marketing calendar ensuring alignment with appropriate local and regional departments
  • Develop and execute tactical activations and promotions across all store formats based on seasonality and commercial opportunities. Ensure flawless execution of activations/promotion and isc to drive conversion
  • Co-ordinate with agencies/suppliers production of campaign and in store communications tools (window, isc, diplays, promotion, emailing etc.)
  • Monitor and control campaign material produced and ensure that suppliers deliver high quality standard
  • Ensure that digital content like online video, music online, marketing iPads are up to date and properly functioning
  • Support new store openings by ensuring appropriate 360 degree activation plans are developed and implemented
  • Develop and ensure local Retail CRM marketing materials complement existing campaigns and promotions and deliver a positive ROI
  • Monitor performance of campaigns, events and activations, assess the impact of them on key retail KPIs and ROI, and feedback learnings and concerns to Region Retail Marketing
  • Be knowledgeable about the targets and performance of local stores and co-own Retail KPIs, in particular Traffic, Conversion, ATV, UPT, Net Sales and Profit Margin

Knowledge Skills And Abilities

  • University degree or equivalent education required
  • Broad and deep theoretic understanding of functional area

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